PUBLICIS IDENTITY EXPLORATORY

The original Publicis word mark was a clear expression of the creativity and personality of the founder Marcel Bleustein-Blanchet. 

This direction is an homage to that early logo, a history-forward-looking evolution of an inspired, unique, timeless design. 

The signature word mark has been updated with a more modern aesthetic while retaining European flair. The curves have changed, and the graphic features advanced and evolved.  

The same approach holds for the modernized Publicis Lion. The eyes reflect a new sense of purpose and determination for the agency’s future.